Category: Skateboarding

Solving Global Climate Change with Al Gore: My Climate Reality Leadership Training Underscores the Need for Hope and Fast Action, Especially in the Snow Industry

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Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]

Skateboarding and Surfing Now One Step Away from Being in the 2020 Tokyo Olympic Games

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Big news coming from the International Olympic Committee (IOC) last week as the Board announced that the proposal to add the package of five new sports to the program of the Olympic Games Tokyo 2020 was officially up for one more vote. If approved at the 129th IOC Session in Rio de Janeiro in August, […]

Nike Makes Big Changes to Converse Management—How This May Effect the Sneaker Brand

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Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]

The Hype Behind Hypebeast’s Hong Kong IPO—Sneakerheads Keep the Industry Booming

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Last Monday, Hypebeast, the site known mostly as the place to find out about fashion trends in particular sneakers was listed on the Hong Kong stock market, raising some HK$65 million or US$270 million, making it one of the best Asian stocks for 2016. What started as a blog by Kevin Ma 11 years ago […]

Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival, Presented by Sierra-at-Tahoe, April 2

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Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]

Converse Puts a DIY Spin On Their Soho Flagship

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Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]

Agenda Trade Show Continues Trend as the Premiere Destination for Lifestyle Brands in Action Sports, Streetwear Fashion, and Urban Cultures with New Themes and Networking Opportunities

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It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Revive the Historic Snowboard + Music Festival, Plus Launch of a Photo Exhibition Tour of 20 Most Iconic Snowboarding Images of All Time, and More

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Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]

SnowSports Industries America (SIA) Plans to Move Dates for 2017 and Re-Vamp the Show to Add More Relevancy

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The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]

Vans Warped Tour 2016 Announces Tour Date Line-up, Launch of 22nd Year on the Road

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The longest-running music tour, the Vans Warped Tour, has announced their tour dates for 2016. This tour has become known as the rite-of-passage among youth culture in America today, and it clearly shows no signs of stopping. Two weeks ago at the FESTForward Conference in Santa Barbara, CA, the Warped Tour won for Best Sustainability […]