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Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.