Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Tag: Fall
Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best
%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
American Eagle Outfitters 2nd Quarter Shows Drop but Re-vamped Women’s Denim a Beacon of Possibility -Label Networks’ Upcoming Fall Study Indicates Growth
Fall Out Boy’s New Video Game Blends Music and Gaming for Greater Fan Interactive Fun
Jared Gold Runway Show Pop-up-Retail Concept at Union Station in Los Angeles Provided Instant Gratification for Hundreds of Fans Interested in this Avant Garde Street Fashion Designer
Jared Gold is well-known as an avant-garde designer for turning historical garments into ready-to-wear street fashion. At his highly anticipated show from his Black Chandelier label on March 14th held at the beautifully historic Union Station in downtown Los Angeles, he presented a collection of distilled Victorian garments with Louis the XIV style, models in massive wigs, colorful tights, all combined with a huge dose of fanfare as they strutted down a 190-foot long catwalk.
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.