Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best
%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace
Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.
Project Fashion Trade Show Showcases Top Denim Brands, Upper Streetwear, Footwear, and Other Leading-Edge Genres
Hipsters unite once again at Project at the Sands featuring how denim and Americana, plus pieces of retro will turn 2010 into a yester-year starting soon.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.
American Eagle Outfitters 2nd Quarter Shows Drop but Re-vamped Women’s Denim a Beacon of Possibility -Label Networks’ Upcoming Fall Study Indicates Growth
Retail Round-up including American Eagle, DC Shoes, and J. Crew. Seeing how each deal differently shows where certain strategic decisions have been a good thing -especially in predicting fall fashion designs.
Fall Out Boy’s New Video Game Blends Music and Gaming for Greater Fan Interactive Fun
The End of the Fashion Tents for New York Fashion Week as the Show Gets Moved to Lincoln Center
The notorious Bryant Park fashion tents during Mercedes-Benz Fashion Week often caused chaos, overcrowding, and paparazzi meltdowns. The circus is over.
Jared Gold Runway Show Pop-up-Retail Concept at Union Station in Los Angeles Provided Instant Gratification for Hundreds of Fans Interested in this Avant Garde Street Fashion Designer
Jared Gold is well-known as an avant-garde designer for turning historical garments into ready-to-wear street fashion. At his highly anticipated show from his Black Chandelier label on March 14th held at the beautifully historic Union Station in downtown Los Angeles, he presented a collection of distilled Victorian garments with Louis the XIV style, models in massive wigs, colorful tights, all combined with a huge dose of fanfare as they strutted down a 190-foot long catwalk.
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts
Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.