10 years ago the brand Alphanumeric was among the leading-edge brands in the then emerging category of street fashion for men. A decade later, founders Mirko Mangum who runs the UNIV in Encinitas, and Alyasha Owerka-Moore, founder of the denim label FiberOps, have re-grouped with their team and brought life back to the legendary Alphanumeric brand. We caught up with the 4 leaders of the re-launched Alphanumeric premiering at Agenda Fashion Trade Show last month in San Diego in the only non-descript booth (no sign overhead) -another key aspect of their underground brand messaging.
South Hall Scenster-Leading-Edge Street Urban Fashion Players Give a Nod to the %u201870’s %u201880’s but Reflect Individual Flavor from Various %u2018Hood-Part 1 of Label Networks’ Photo Montage From the Trade Show Floor
The South Hall area located in the MAGIC fashion trade show continues to provide some of the best opportunities for discovering new trends in street and urban style. From February 13-15 in Las Vegas, the South Hall simmered with style from core fashion players. In this photo story, bling in the form of boom boxes, MC microphones, and charms are still the order of the day. Wide gold chains have been replaced by large charms and multiple necklaces, topped with retro sunglasses, shutter shades, and oversized glasses in bright colors.
WeSC Men’s Line Partners with Bloomingdales
WeSC launched a massive party at Bloomingdales in NYC to celebrate their recent collaboration and introduce their latest men’s collection including denim and fresh designer headphones, which brought out NYC’s hipsters, music industry, and fans of the brand.