Tag: festivals

Bonnaroo Sells Controlling Stake in Festival to Live Nation

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Music festivals are popping up all over with more this summer and fall than ever before. As the music industry continues to change at a rapid pace and the revenue coming from ticket sales and sponsorship rather than actual music, more bands are on the road. This means that buying up festivals have become big […]

H&M Loves Coachella, Announces Q1 Sales Up 15%, Will Launch H&M Conscious Exclusive in 200 Stores and Online

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H&M will once again be returning to Coachella, not only as a sponsor, but even more so with the actual collections they’re pumping out right now for the upcoming summer festival season which starts, of course, with Coachella, April 10-12, and again 17-19, 2015. ‘70’s inspired apparel, loose-fit tops, cut-offs, dresses, sun hats, and a […]

Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future

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Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]

Vans Warped Tour Announces Journeys as Presenting Sponsor for 2014 Tour–New 3-Year Deal

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Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]

Bread & Butter Berlin Kicks-off with Festival-like Extravaganza, Illustrates Trends in Trade Shows

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The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]

Coachella Valley Music & Arts Festival Announces Band Line-up Indicating %u201880’s and %u201890’s Revival, Super Groups, and New Break-out Bands

What happens at Coachella is a strong indicator of what to expect from 2010’s summer’s concert festival season in the USA and Europe. Here’s the scoop.

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

The Rise of Band Merch as Important Fashion Component in Youth Culture Lifestyles

With summer music festival season in full-swing, the focus on band merch, new T-shirt graphics, styles, and changes in spending patterns bring fresh importance to this influential component of youth culture fashion.

Gone to Coachella! Back on Monday, Meanwhile, Here%uFFFDs Last Year%uFFFDs Lowdown from Music to Festival Fashion

Off to the desert for the kick-off of music festival season 2009! Catch us on Twitter or read last year%uFFFDs highlights here.