Interesting campaigns from the big players reveal innovative ideas for back-to-school, plus financial reports on latest in fast-fashion.
Retail Round-up: The Gap in China, H&M up 30%, Forever 21 Opens in NYC; Nike up 8%; Levi’s Launches XX Division for Premium; Alloy bought by ZeinickMedia for $126.5 million
Global recession has made for some interesting changes, like moves to China and the big players getting bigger.
Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%
Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.
Retail Round-up: The Differences Between Abercrombie & Fitch and Aeropostale Are Just the Beginning of How Volatile Things Really Are
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Financial Round-up: Nike Fiscal Report Including Hurley, Converse; H&M Posting Strong; Active Ride Shops Purchased; Quiksilver Lay-offs; Express Sues Forever 21
End of the 2nd quarter brings out another round of fiscal reports illustrating whose strategies work and where others are changing to make it work.
%u201CRecession” Shopping Patterns Shift-Measuring Where the Youth Market’s Shopping More, Less, and Why
Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.
Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009
As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.