Tag: Fuse

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.