Tag: Games

Women’s MotoX Event Success in X Games Pumps the Sport to New Levels and Possibilities for Fans, Sponsors, and Female Athletes

Women’s MotoX continues to break barriers and based on the high-level of performances at the X Games including big air tricks, is certain to grab to the attention of a slew of new sponsors, promoters, fans, athletes, and possibly even the Mulisha.

Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture

It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.

Youth Olympic Games Narrow Prospect Cities to Moscow Singapore Olympics Try to Get Relevant, Connect with Urban Culture; Launch of the YOG Winter Games (without Snowboarding)

While I may be the only one who’s reading the International Olympic Committee Reports these days about the launch of the Youth Olympic Games, there’s some fresh news to note that again makes the Olympic Committee sound incredibly antiquated. As we’ve noted in the stories below as we continue to track what’s going on with the development of the Youth Olympic Game movement (YOG), new revelations by the old-boys network has come to light in a recent report.

Sports News: Singapore Gets Bid to Host 1st Youth Olympic Games; President of Quiksilver Bernard Mariette Resigns as Bob McKnight, CEO, Takes on Additional Role

In our on-going reportage of the Youth Olympic Games, the latest update is that Singaporehas won the bid to host the 1st Games in 2010, beating out Moscowin the final bid.

“This is a key moment for the Olympic Movement,” said Rogge to journalists present in Lausanne. “Singaporehas put together a very exciting project. Hosting the Youth Olympic Games for the first time is a great responsibility, and I have every confidence in the team in Singapore. I have no doubt that their professionalism and enthusiasm will be instrumental in the staging of successful Youth Olympic Games in 2010.”

China Youth Culture Report: In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90’s Generation, Super Girls, Digital Lifestyles, Fashion, and Impact of the Growing”Pride of China”

In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.

Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign

Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.

Olympic X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences What This Means for Target

It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.