As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”
Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.
Who’s Got the Youth Vote ( Who Would Have It If They Could Vote); Plus Who Plans to Vote Mostly; and a Look at the Presidential”Wish” List of Candidates by 13-25-year-olds
In Label Networks’ new Spring Youth Culture Study 2008, we asked a series of questions about the upcoming election to get a sense of just how 13-25-year-olds are voting or would vote if they could, how they feel about their potential future President, who plans on voting (of those that are eligible), and who they “wish” was a Presidential candidate. The results are quite fascinating because in many ways, it provides insight about the future when it comes to politics, and which demographics within youth culture are more likely to get involved compared with others.