Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.
MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On
MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.
Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008
When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.
Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions
Trends in denim preferences for this summer and fall will be greatly affected by how denim brands re-define their meaning of “premium” and adjust price points that attract the greatest percentage of targeted buyers, and what young people consider fashionable moving into the new season.