Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.
ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options
Japan’s Leading Fashion Retail Scene with the Opening of Marui One in Shinjuku, Growing Fanbase of La Floret Avatars, and Top Visual Kei Brands and Styles Provide Fresh Insight on What Works in a Recession
American fashion retailers and brands in youth culture markets are studying what’s working in Japan and why as more ideas prove successful for reaching a new generation of consumers. Fresh street style photos, brands, and data.
Tagging the Real World (like Digital Retailing) and How to Bring Your Second Life to First
Of course the Japanese and their mobile phone savvy technorati invented this first. Youth culture in Japan is all over it. And so will we, soon.
Japanese Fast-Fashion Retailer Uniqlo Rises Above the Retail Fray, While Beams Launches CultuArt Tapping into the Sales of Japanese Urban Pop Culture
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:
Detour Festival in the Streets of Los Angeles with Gogol Bordello, The Mars Volta, Hercules & Love Affair, Cut Copy, and DataRock Among Others Provide Glimpse of a Vibrant Future Downtown
Cultural revival is happening in downtown Los Angeles as it continues to establish itself as a leader of the music scene as indicated by the popularity of the Detour Music Festival.
Imprint Culture Lab Sponsored by Bread & Butter Brings Out the”Cult” in Pop Culture
With topics ranging from the Cult of Gaming, Cult of Transportation, Cult of Fashion Collaboration, and Cult of Crafts, this was a must-attend event for anyone working in the industries of pop (cult)ure. Part 1.
Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.