Tag: Nate

Motocross Freestyle Packs In Fans As Top Global Riders Perform Amazing Feats in X Games 17

upsidedown_200

Once shunned as un-motocross-like, the freestyle event at X Games is now one of its biggest draws. Here’s why.

Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale

Venice

Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.