Tag: North

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.

Mcommerce and the Future of Retail -Label Networks’ Report on Who’s Using Mcommerce Now and Where Things Are Heading Fast

Mobile commerce is already highly utilized in mobile-savvy countries among youth culture as a new generation skips right over the use of computers. Here’s our forecast on who’s using it best and where things are headed. Data from LN’s Fall Youth Culture Study and Japan Youth Culture Study.

Manga and Anime Influences in Youth Culture Fashion

Influences from Manga, Anime, and Video Gaming continue to influence trends in youth culture fashion, creating a new demand for virtual designers and expanding concepts of retail opportunities.

VF Corp’s 3rd Quarter Results Indicate Growth for The North Face and Vans

International revenue, particularly in Asia, and direct-to-consumer are where things are doing well for the conglomerate and illustrates where market potential lies.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.