Urban cycling, from the fixie scene to bikes-as-alternative-transportation continues to be a growing sportswear market among males and females. From Levi’s latest bike collection, to the originators, Outlier, to the latest KickStarter initiatives creating women’s apparel, urban cycling, the and styling fashion and accessories that comes with this emerging lifestyle, are taking center stage. This […]
Jumping into the growing lifestyle marketplace of urban cycling/Fixie gearheads, Levi Strauss continues to push their denim and non-denim NanoSphere collection structured and made specifically for the urban rider. The launch for summer has been met with solid reviews mainly because the fabrics which are both denim and non-denim are quite functional for urban cycling […]
From Mishka to Uniqlo, here are some big collabs with niche recipes for success, and small collabs with bold predictions for the future.
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.