Category: Snowboarding

Solving Global Climate Change with Al Gore: My Climate Reality Leadership Training Underscores the Need for Hope and Fast Action, Especially in the Snow Industry

Al_200

Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]

SIA to Change Snow Show Concept, Creates Policy Regarding Poachers; Meanwhile Snowboarding Leaders Launch Parts & Labor Trade Show

Autosave-File vom d-lab2/3 der AgfaPhoto GmbH

Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]

Competitive Snowboarding to Undergo New Changes, Directions, Greater Transparency as Announced by Ticket to Ride and World Snowboard Federation

TTR_200

At the annual World Snowboard Federaton (WSF) and Ticket to Ride (TTR) General Assembly held in Kleinarl, Austria, delegates from 22 Nations joined the two-day long meetings, representing National Snowboard Associations, Riders, Event Organizers and Boardsports Media. The idea was to usher in the next phase of snowboarding by continuing to look at the landscape […]

SnowSports Industries America (SIA) Changes Course, Decides to Keep January 2017 Snow Show Dates, But Unfortunately at Same Time as Winter X Games…Again

Arbor200

Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]

Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival, Presented by Sierra-at-Tahoe, April 2

Sal Masekela Announced the Barrett Christy 200

Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe, April 2, Featuring CocoRosie as the Headliner, Olympic Medalist Jamie Anderson and Pro Rider Big Air Expression Session, Hosted by Sal Masakela, plus Panic is Perfect, The Family Crest, Photo and Art Exhibition and More

cocorosie-cheer-up-charlies-24200

In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]

20 Most Iconic Snowboarding Images Photo Exhibition Tour, Curated by Trevor Graves for B4BC’s 20th Anniversary Brings-Out the Most Classic Stories of All Time; Tour to Kick-off at X Games Aspen

ddd_thumbnail

There is no better way to celebrate Boarding for Breast Cancer’s (B4BC’s) 20th Anniversary than with a fundraiser featuring the 20 Most Iconic Snowboarding Images of All Time, and an opportunity to own a piece of history. Trevor Graves, founder of NEMO Design and celebrated snowboard photographer, and Kathleen Gasperini, co-founder and Executive Director of […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Revive the Historic Snowboard + Music Festival, Plus Launch of a Photo Exhibition Tour of 20 Most Iconic Snowboarding Images of All Time, and More

B4BC_20th_Aniv_Logo_Stacked_Color

Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]

Donna Carpenter Promoted to CEO of Burton Snowboards—Significant Step for the Industry, Women Riders, and the Environment

Donna_200

We are stoked to hear that Donna Carpenter has been promoted to CEO of Burton Snowboards for many reasons. First, as leader of the strongest snowboarding brand out there, it’s nice to know there’s a leader in our industry who looks at two critical issues with great importance: women in snow sports and the environment. […]

SnowSports Industries America (SIA) Plans to Move Dates for 2017 and Re-Vamp the Show to Add More Relevancy

Arbor200

The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]