Tag: participation

Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation

Sports_participation_chart_200

Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.