Tag: Rei

Volcom Buys It’s Japanese Distributor, Plus How the Street Fashion Scene Differs in Japan vs. USA

Japan continues be a hotbed target for Volcom as they continue to move internationally, however as we’ve studied, the street fashion scene, especially in Tokyo, is far different than what you’ll find anywhere else.

The Power of Pop-up: Comme des Gar?ons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project Insight from Label Networks’ Presentation on Pop-up Trends

Late Saturday night February 16, on the heels of successful trade shows at MAGIC and Project in Las Vegas, scores of fashion industry insiders made their appearance at the coveted guerrilla pop-up store opening of Japanese high-end street brand Comme des Gar?ons in downtown Los Angeles. Located across the street from Label Networks office, our new neighbors greeted us kindly as we, along with many others, made our way behind a black gate into an alley located next to a cool local sneaker shop to get access to the hidden store. It’s so secret that the only way you can find the entrance is to look for the alley dumpster–the door’s on the other side.

H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan

On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.