It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.
Top Store Preferences for Fashion Shopping Among American Youth Culture Have Shifted, Indicating How Some Retailers Capture New Trends and Styles, Meet Price Point Needs, and Create Cred
Based on a variety of new influences, trends, and options, youth culture preferences for fashion retailers has changed considerably, particularly among males, in the last 6 months. Label Networks takes a look at fresh data on which retailers are hot and getting more popular and why.