
The numbers are in and the final impressions are recorded as Bread & Butter releases latest figures on a successful show.
Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
While just 6 months ago, mini-trade shows were a part of the trade show season landscape during MAGIC in Las Vegas with shows such as FoShoFoShow and Unity representing smaller subcultures of the industry, the only independent fashion trade show this time around from February 13-15 was United. Clearly the economy has taken its toll, yet there remains a determined group of brands, buyers, and trade show entrepreneurs who challenge the behemoths of the show industry.
The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.
This Spring, Pool Fashion Trade Show, a smaller yet inspiring show which takes place during MAGIC in Las Vegas each season, maintained a theme of “Fashion Freedom Worldwide.” However this show has clearly gained a reputation for representing a variety of fashion “artists” or art-inspired brands, plus an array of eco-friendly brands that reflect a growing genre somewhere in-between the types of brands showcasing at Project and the street fashion scene of the South Hall of MAGIC. From February 12-14, Pool and their eco show S(eco)nd, reflected a new version of fashion with a variety of brands that maintained the theme of art inspiration -all within an artistic show landscape.
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