While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]
Wearable Technologies and Youth Culture Markets = New Crossover Platform for Fashion and Tech
Urban Decay, the Latest in a Series of Brands Jumping On the QR Code Wave of Advertising and Brand Messaging in Youth Culture
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius.
Top Cell Phones and Smart Phones in Youth Culture -How the Growth and Change in the Marketplace Makes Creating a Mobile Strategy Vital for Brands
Fresh data from Label Networks’ upcoming Fall Youth Culture Study 2010 reveals why brands and retailers need to have a mobile phone strategy in the works.
London%u201CCred-Report” Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.
Spain”Cred-Report” Part 1 Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season from New Bohemia to Theme Parties, Denim, Vintage, a Nod to Travel
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city.
Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most
Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.
Car Culture in America Is Changing Fast Thanks to a New Generation of Drivers Taking the Wheel on What's Important and Why, and Reinventing the Industry Altogether
Fresh results from Label Networks' Fall Youth Culture Study 2008 indicate automotive changes among youth culture continue to carve out new trends and ideas that for some reason the auto industry (and corresponding agencies) simply don't get.