Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
Summer Youth Culture Study 2012—“The Digital Lifestyle” Preps Brands with Fresh Insight on Changes in Social Network Patterns, Ad Preferences, Sponsorship Effectiveness, Technology, Cell Phones, Music Influences, More
Social Media and the Olympics: How the London Games Plans to Limit Facebook and Twitter Among Athletes To Selvedge Media and Sponsor Rights
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
The State of Mind of Youth Culture: A New Generation with Different Concerns Means Changing Dynamics for Relevant Businesses
Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]
SXSW Rumors Fuel Speculation That Mashable May Be Bought By CNN for $200 Million
SXSW in Austin, TX, is the place to be right now as the film and interactive portion are underway, and the music showcases portion, featuring keynote speaker Bruce Springsteen, is about to begin. It makes sense then, that with hordes of leading-edge tech-heads in the area that speculations would arise about various new media forecasts […]
Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture
Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]
Facebook’s IPO vs. Changes in Key Social Networks and Features Most Liked Among Youth Culture-Understanding Shifts in New Media Patterns
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Facebook Moves Towards Becoming a Music Platform and Adopts Twitter-like Features
In anticipation of F8 Summit, Facebook is rolling out the latest news: possible partnerships with Spotify, Mog, Rhapsody.
Youth Culture Shifts in Social Networking Indicate New Media Patterns Are In Full Swing -Fresh Data from Label Networks’ Summer Youth Culture Study 2011 -Back-to-School
Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.
Summer Youth Culture Study 2011 -Back-to-School Preps Brands with Fresh Insight on Digital Lifestyles, Technology, Cell Phones, Changes in Spending, Retail, Shopping Patterns, Fashion and Music
New Release! Label Networks’ highly anticipated youth culture study is out. Second part of the 3-part subscription series.