For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign
Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.
New Technical Outerwear Legislation Would Mean No More Import Duties on High-Tech Apparel
SIA and OIA have joined forces calling for new legislation, which if passed will mean outerwear such as jackets, pants, and other high-tech pieces will have duty-free importation giving a boost to sports apparel with possible implications for street fashion deemed “technical.”
Car Culture in America Is Changing Fast Thanks to a New Generation of Drivers Taking the Wheel on What's Important and Why, and Reinventing the Industry Altogether
Fresh results from Label Networks' Fall Youth Culture Study 2008 indicate automotive changes among youth culture continue to carve out new trends and ideas that for some reason the auto industry (and corresponding agencies) simply don't get.