Tag: Study

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.

%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace

Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.

Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009

For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.

“What Sports Do You Most Want to Learn?”–Why Action Sports%uFFFD Greatest Market Opportunities Exist with Females

Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.

American Eagle Outfitters 2nd Quarter Shows Drop but Re-vamped Women’s Denim a Beacon of Possibility -Label Networks’ Upcoming Fall Study Indicates Growth

Retail Round-up including American Eagle, DC Shoes, and J. Crew. Seeing how each deal differently shows where certain strategic decisions have been a good thing -especially in predicting fall fashion designs.

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ 3rd Annual China Youth Culture Study 2009

In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size (despite the down economy) continue to shape global economics and opportunities.

Fashion’s New Muse -American Youth Culture and Key Lifestyle Traits

Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.

Top New Forms of Digital Communication in Youth Culture Markets

Fresh data reveals how new media and communication patterns have changed in the North American Youth Culture Study 09, plus new ways to connect with the youth marketplace.

Why China’s Social Networks Make Money and Ours Don’t -Taking a Look at Youth Usability Preferences

In China, top social networks make money -we’re talking billions. And no, it’s not all through ads. Label Networks explains how, plus why you should know the leading social networks among youth culture.