Tag: Study

Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace

Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.

Cell Phones X Youth Culture = The Most Important Electronic Device, So What Phone Features Are Most Important Why? Label Networks’ Data Reveals the Answers Indicating Where Things Are Headed Next

In North America, cell phones are taking over more of the roles that only a computer once offered -especially with the introduction of the iPhone and other similar portable devices that offer texting, calls, photo capabilities, music and entertainment downloading, video recording, and music listening capabilities.

%u201CWhich best describes how you feel about the United States in terms of the environment your future?”

When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:

China Youth Culture’s After 90s Market More Showy Directional than After 80-But Both Dictating Blogging, Spending, Fashion Trends

The “After 80s” and the “After 90s” Generation of China In December, we reported on China’s “After %u201880’s” marketplace in “China Youth Culture’s “After %u201880’s” Market Dictating Blogging, Spending, Fashion Trends.” However there’s a younger generation called “After %u201890’s” that is clearly moving into the limelight as the growing middle class of young people continues to emerge.

Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets”What’s the Best Way for Non-Profits to Get Their Message Across to You?”

Fresh results from Label Networks’ new set of consumer research questions from a representative sampling of 13-25-year-olds across North America indicate major new trends when it comes to youth perceptions and influences about topics such as non-profits, green marketing, the environment, gun control laws, and humanitarian concerns. In this week’s story, we concentrate on the findings to the question, when it comes to non-profit organizations, “What do you think are the best ways for these non-profits to get their message across?”

Music and What Drives Trends

As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.

Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next

Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”

Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace

The importance of the sunglasses marketplace is revealed in Label Networks’ fresh data from the Spring Study 2008 about who’s hot why now big-box retailers are getting into the shades industry; plus the styles leading the charge this summer.

China Youth Culture Report: In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90’s Generation, Super Girls, Digital Lifestyles, Fashion, and Impact of the Growing”Pride of China”

In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.

Measuring the Popularity of”Made in the USA” Fashion: Responses to the Question”Which country do you think is producing the Freshest fashion trends today?”

Much can be determined by knowing exactly how the youth market perceives their own country in comparison to others when it comes to who’s leading fashion trends today. This story reveals global youth market comparisons providing insight on where and why the marketplace has changed perceptions.