Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”