Appearing on a panel discussion at the NeuLion Sports Media & Technology Conference held yesterday, October 27, 2015, World Surf League CEO Paul Speaker discussed the many ways that “Over-The-Top” entertainment is changing the sports media distribution model and how surfing is perfectly positioned to benefit from these developments. The World Surf League (WSL) – […]
Avatar Fashion Gets Another Boost -This Time with Quiksilver and Roxy
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.
X/Y Tribes in the House: How Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting Today’s Youth Culture Markets
Entertainment venues, like any other industry trying to be relevant by 2010, need to address the importance of attracting youth culture markets, namely 13-25-year-olds.