Author: Tom Wallace

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.

Communication / Humanitarian / Marketing/Advertising / Sustainability / Trends
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Fresh data from Label Networks delivers forecasts on where the marketplace is headed and why by tracing changes to results to this question over the years, plus comparisons from our China, Japan, and European Youth Studies.

American Apparel Reports 8.6% Sales Increase for Fourth Quarter But Plagued with Reduced Manufacturing Efficiencies

As a leader in youth culture fashion, what happens with American Apparel is important to know as the ripple effects often impact many other brands in the industry.

Spray Graphics Fashion Show and Exhibition at Crewest Illustrate the Origins of Street Art on T’s by the O.G.’s of the Scene, TC-5

In the ’80’s having a TC-5 artist graphic T-shirt, denim jeans, or jacket was a symbol of cool. This show brings back the roots of street fashion.

Burton Snowboards Shutters Vermont Manufacturing Center, Shifts Production to Austria

When a home-grown brand like Burton closes production in the USA, it’s very telling about the state of the snow sports hardgoods industry.

Youth Culture Study Reveals Significant Changes in Market Trends and Opportunities in Fashion, Footwear, New Media, Technology, Communication, Entertainment, Sports, Spending, and More

Label Networks’ releases their 10th Spring Youth Culture Study–North America.

Footwear / Retail / Skateboarding / Sneakers/Footwear / Spending Patterns / Streetwear / Technology
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In this story taken from our Spring Youth Culture Study 2010 -North America, we examine the results to the question Which online retailer do you purchase footwear from if any?

Retail Round-up: Aeropostale Busts Record Shares: PacSun’s Long Road; Quiksilver Down; Buckle Up

Distinct differences in performances between fashion brands continues to fascinate forecasters as strategies undergo major shifts to attract a new youth culture.

Capsule Fashion Trade Show Provides an Alternative to Designer-Streetwear and Contemporary Lifestyle Apparel, Footwear, and Accessories in Vegas, New York, and Paris

Once a niche trade show, Capsule continues to attract brands moving in new directions and buyers interested in a cross-section of street, contemporary, and designer brands.

Action Sports Round-up: Shaun White to Debut Skate Shoe with Target; Billabong Licenses Plan B; Agenda Snags Winter Sports Brands; Zumiez Up 19.6%

Shifts in action sports properties indicate more consolidations and collaborations.

Author: Tom Wallace

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Examining the Psychodemographics of Youth Culture: What Concerns You Most about the Future?