While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting [...]
In a compelling buy-out of the Collective Brands stable, Wolverine, along with Blum Capital Partners and Golden Gate Capital is buying the Collective Brands’ Performance and Lifestyel Group of brands including Sperry Top-Sider, Saucony, Stride Rite, and Keds for $1.23 billion. This will bring the Wolverine stable of brands, which includes Merrell, Caterpillar, and Hush [...]
Youth Culture Studies
Now Available! Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, Shopping Preferences, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, Beverages, Magazines, Future Concerns, and more.
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