Author: Tom Wallace

Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection

Two authentic brands teaming up can make others a little nervous.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Quiksilver Sells Raisins and Other Women’s Swim Brands

Quiksilver’s concentrating on its core businesses of Quik, Roxy, DC, and now Mervin, and has reached an agreement to sell others to AOM Holdings.

Vans Warped Tour Kick-off Event Illustrates Diverse New Line-up for North America’s Longest Running Tour

Performances by Andrew W.K., Pretty Reckless, Pierce the Veil, Death Punch, and Kevin Lyman’s predictions indicate this summer’s Vans Warped Tour will be the most memorable yet. Here’s what went down.

Spending Patterns / Street Art / Streetwear / T-shirts / Trends / Vintage/Thrift
No Comments

Online fashion has changed the game of the industry, lead by a new generation of consumers that wants design input, voting, and purchasing power. Here are the brands that are benefiting and why.

Uniqlo’s 88 Colors From Shanghai to the World Campaign Once Again Re-defines the Retail Experience

Following Fast Retailer’s, Uniqlo is a must for anyone interested in leading-edge ideas in retail, online marketing, and fashion trends.

Metal’s 2nd Annual Revolver Golden Gods Awards Feature Performances by Rob Zombie, Slash, David Grohl, Lemmy of Motorhead, Plus the Latest Metal Fashionistas

Our brethren in Europe often hold metal musicians in the highest circles of fandom compared with the USA. Perhaps a reflection of the economy, bitter aftertaste of lies and deceit, but the Golden Gods popularity indicates that metal is fully back.

Socially Conscious Shoe Brand Tom’s Hosts One Day Without Shoes

For a shoe brand to tell you to take OFF your shoes in tribute to those less fortunate is an ironic social campaign that resonates locally and globally.

A Tribute to Malcom McLaren, Creator of Punk and Fashion Movements

He was a man who created an entire youth cultural movement. In this story we recap highlights of what made Malcom McLaren such a legend and how he was a trend-creator until the end.

Retail Round-up: Fast-Fashion Giants HM Up 42%; Uniqlo First Half up 43%; Action Sports Retailer Zumiez Up 20.1%

The giants of fast-fashion continue to reflect success in youth culture fashion and business strategies. Here’s the latest financial round-up.