Category: Social Networking

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

What Would Make It Easier for You To Buy the Things That You Like the Most?

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Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.

Youth Culture Mobile Install Base, Size of Market, Growth Trends

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Correlating with the Mobile Apps story, fresh data as a sneak preview of our upcoming Summer Study–Digital Lifestyle of Youth Culture 2010.

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Internet: How Do You Typically Find Out About New Websites?

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Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

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Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

New Credit Card Rules to Effect Youth Culture Shopping Patterns

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Starting February 22, new rules on credit cards for young people will dramatically change spending patterns among youth culture.