Levi’s To Introduce Water-less Jeans

Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.

ASR Folds

Shocking news, but after 29 years, the Action Sports Retailer Trade Show has ended.

Pro Surfer Andy Irons, 32, Passes Away–3-Time ASP World Surfing Champ

We are so sad to report that legendary pro surfer, Andy Irons, has passed away this afternoon.

Worthy Street Artists Expressions: Shepard Fairey X SABER’s American Flag Mural and Cesar Maxit’s Chevron Culture Jam

With the elections tomorrow and politics and the environment major issues, these three street art expressions prove more inspiring, credible, and communicative than ads ever could. See what’s been achieved.

Surf History Made as Stephanie Gilmore Captures 4th ASP World Title and Perfect Record Since Rookie Year

This year’s pro surfing events are moving into their final leg as the competition heats up, winter swells deliver epic waves, and the World Titles are determined.

Volcom’s Third Quarer Financials Reveal Reveneus up 11.4%

Latest from Volcom indicates growth, especially with their brand Electric up 29.2%.

Behind-the-Scenes Interview with Banksy’s Exit Through the Gift Shop Documentary Producer Jaimie D’Cruz and Editor Chris King

Now you know how the film came about, the elusive nature of Banksy, and the effect this documentary has had on the street art scene, films, advertising, and culture jamming.

Superman Goes Emo with New Make-over to Reconnect with Twi-Generation

It had to happen sooner or later. I mean, how long can we relate to a super-hero in tights and red hotpants?

Mavericks Gets New Organizer-Surfers and Photogs

The legendary big-wave competition at Half Moon Bay has had its fair share of leadership controversy, but perhaps now, it’s on the right path.

Atlanta–New Book by Michael Schmelling Featuring Andre 3000 and Chronicling How Atlanta Replaced NYC as Hip-Hop Capital

An insider look at the underage party scene of young musicians, fans, underground hip-hop with Gucci Mane, Shawty Lo, The-Dream that turned Atlanta into the new default music scene.