In a completely subtle, yet intriguing method, Nasty Gal founder Sophia Amoruso announced the launch of their first store via Twitter. While many brick ’n mortar retailers are trying to ramp-up ecommerce platforms, Nasty Gal has the advantage of going in the opposite direction.
In 2006, Amoruso launched Nasty Gal, a completely cool vintage/new-designer store on eBay based on her on personal finds. She styled the photo shoots and wrote the descriptions and posted eclectic looks over and over again, attracting a massive following of young women interested in her aesthetic and generally well-priced finds. From vintage Chanel to the Shoe Cult section, Amoruso’s taste represented a new breed of girl shopper—someone modern who enjoyed online shopping and who was looking for something slightly nasty, obviously individual, and a mix and match of eras.
Fast-forward to 2013 and Nasty Gal is the go-to online shopping location, not to mention cool place to read about latest fashion photo shoots and various underground finds on their blog. Nasty Gal reported bringing in $130 million in sales and received $50 million in funding from Index Ventures. It now employs 300 people.
Not only is Nasty Gal on a roll and about to launch its first store starting in LA, but Amoruso is releasing a book called #GirlBoss: How to Write Your Own Rules While Turning Heads and Turning Profits to be released in May, 2014.
Stay tuned for more about the Nasty Gal store launch coming soon.