Tag: aesthetics

14oz. Magazine Launch from Berlin’s”Store of the Year” Brings Welcomed Retail and Brand Portfolio Concepts Together

Co-founded by Karl-Heinz Muller of Bread & Butter, 14oz. as a store and now magazine feature a 360 view of style, credibility, brand lifestyles, and customer experiences.

Elmer Ave.’s”A Night of Tragic Emotions” Fashion Show Reveals How the Brand Stays One Step Ahead with High-end, Deconstructed Menswear with a Rock %u2018n Roll Edge

The Elmer Ave. fashion show during Mercedes-Benz Fashion Week at Smashbox Studios was one of the most highly anticipated shows of LA Fashion Week, particularly by those of us interested in what’s coming next from street and music-inspired apparel. The 4 owners, Collin Pulsipher, Jonny Day, Ward Robinson, and Sean Murphy have been at the cutting-edge of creating high-end menswear with a rocker aesthetics since 2002, and very much like the owners themselves, each collection has inspired a fair amount of wannabes trying to achieve the “Elmer Ave.” style that is uniquely it’s own.

Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution

The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.

Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, and Denim

When we met up with Bonner from Grn Apple Tree at Agenda, we had a feeling that the brand had evolved into a cleaner direction and away from last season’s more nu rave inspired color palette. Their booth was by far one of the best on the show floor with clean lines, almost Japanese aesthetics, muted grey background, and a collection that hung on clothing racks made of tree limbs. In essence, it was a booth design they brought back which also happened to correspond with their new Fall ’08 collection including different color palettes in grey, red, black, white, and chocolate colors.