The Elmer Ave. fashion show during Mercedes-Benz Fashion Week at Smashbox Studios was one of the most highly anticipated shows of LA Fashion Week”, particularly by those of us interested in what’s coming next from street and music-inspired apparel. The 4 owners, Collin Pulsipher, Jonny Day, Ward Robinson, and Sean Murphy have been at the cutting-edge of creating high-end menswear with a rocker aesthetics since 2002, and very much like the owners themselves, each collection has inspired a fair amount of wannabes trying to achieve the “Elmer Ave.” style that is uniquely it’s own.
However on March 12th the drama of their show called “A Night of Tragic Emotions” featuring “Hopelessness, Betrayal, Anger, and Faith” in a 4-Part Act, backed by an original score performed live by the Devil’s Orchestra (including an incredible drummer and keyboard/guitarist) set new standards in the what’s becoming a cult of men’s fashion unto itself. The show revealed a mix of revitalized velvet blazers, tuxedo jackets with silkscreen prints, custom vests with leather pieces, military jackets, button-down shirts, fitted pants, and a white women’s blazer with stenciled American flag that kept pace with the dramatic music. The models were not your typical fare either, which was refreshing, with angled haircuts, exaggerated make-up, and a twist on Goth-meets-metal (almost resembling Visual Kei brands from Japan) and wore the collection well. Matched with shoes by John Fluevog (of course!), the show overall was tightly paced and extremely inspiring given that Elmer Ave. has continued to push trends into an altogether new genre that only they are best at re-defining as the leaders of the movement.