Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.
NYC Pop-up Round-up: Pop-up Dumpster Pools on Park Ave.; Pop-up Pop-Tarts in Times Square; Pop-up Pot Plants in Brooklyn
Elmer Ave. Gives Us Punk-Military Chic with Steampunk Vests and Sky-High Doc Martens
Nothing like a secret fashion show where the location is revealed the day-of%u2026and it happens to be right in your %u2018hood.
Skingraft Designs and Elmer Ave. Boutique Opening Inspire LA Fashion, Music, and Artistic Scenesters with Leather Jackets, Deconstructed Menswear, Bridal Atelier, Equestrian Motifs, and a Beautiful Showroom
Bucking trends and opening a showroom/boutique in downtown LA proves that not all retail in LA is over. Just stale staid stores on Robertson Blvd.
Elmer Ave.’s”A Night of Tragic Emotions” Fashion Show Reveals How the Brand Stays One Step Ahead with High-end, Deconstructed Menswear with a Rock %u2018n Roll Edge
The Elmer Ave. fashion show during Mercedes-Benz Fashion Week at Smashbox Studios was one of the most highly anticipated shows of LA Fashion Week, particularly by those of us interested in what’s coming next from street and music-inspired apparel. The 4 owners, Collin Pulsipher, Jonny Day, Ward Robinson, and Sean Murphy have been at the cutting-edge of creating high-end menswear with a rocker aesthetics since 2002, and very much like the owners themselves, each collection has inspired a fair amount of wannabes trying to achieve the “Elmer Ave.” style that is uniquely it’s own.
Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL
Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.