Tag: beams

Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again

Accessories / Communication / Fashion / Japan / Marketing/Advertising / Retail / Streetwear / T-shirts / Vintage/Thrift
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Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]

Japanese Fast-Fashion Retailer Uniqlo Rises Above the Retail Fray, While Beams Launches CultuArt Tapping into the Sales of Japanese Urban Pop Culture

Two Japanese retailers have come up with formulas for success despite economic hardships.

393-Year Old Japanese Textile Manufacturer Eirakuya Attracts Youth Market with Collaboration with Lawson and Launch of Cool Fabric Pattern Stationary

As Beams once noted, one way into the heart of youth culture is to create cool limited-edition stationary supplies distributed by large convenience stores that are not usually on the cutting-edge of cool.

Tag: beams

Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again

Japanese Fast-Fashion Retailer Uniqlo Rises Above the Retail Fray, While Beams Launches CultuArt Tapping into the Sales of Japanese Urban Pop Culture

393-Year Old Japanese Textile Manufacturer Eirakuya Attracts Youth Market with Collaboration with Lawson and Launch of Cool Fabric Pattern Stationary

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