One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.
Action Sports Trade Shows’ Tit-for-Tat as Both ASR and Agenda Add-on or Team-up with a Skate Entity
It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.
The Evolution of the ASR Trade Show to Include Class, Targeted Top Retailers, Networking Lounge, and Extended Mix of Brands Indicate New Opportunities
There’s been a lot of attention recently to the re-invention of ASR/Class, including the SIMA partnership towards making the September show a must-attend event. Label Networks’ got the scoop from VP Andy Tompkins.
Trade Show Round-up: Bread & Butter’s Director Creates Offshow 14 oz. in Berlin; Agenda Debuts New Brands; ASR Drops Holiday
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
Swiv Tackle Circus”Gallertique” Brings Together Fresh Concepts in Retail, Art, Community, Sound Creating a Modern-Day Moulin Rouge for Skaters, Surfers, Artists, Fans of the Lifestyle
Smack in the middle of an economic landscape that has torn retailers apart and sunk galleries into oblivion, up pops Swiv Tackle Circus in Oceanside, CA, a gritty little beach community on the northern edge of San Diego and an outpost for skaters, surfers, and artists. As original as its name, Swiv Tackle Circus has redefined what it means to be a retail store, gallery, and community gathering space. Known as a “gallertique” as in part boutique and part gallery, the 3,500 square-foot space owned by Shaney Jo Darden and Jeff Black, and managed with partners Desiree Dawn Kuhn and Kirsten Kuhn, gives new meaning and hope to the concept of having a business and artistic gathering space that pushes forward creativity and new ideas, rather than constricts life based on outside forces of bad economics. The concept is the epitome of DIY in that it’s so CYOO (create your own oasis).
ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses
In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.