With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.
Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do
The European (and Japanese) Retail Invasion into the USA Continues with Topshop and Topman Opening in NYC -Where Topshop Ranks Among European Youth Culture Forecasts Why This Is Significant
Our European Youth Culture Study pointed out the growing demand, this time a British formula for success.
Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary
Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.