Tag: Europe

Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division

Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem

Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.

The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why

Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.

Rubber Duck’s Combine BAPE Colors with Sneaker-like Uggs for Original Footwear Style That’s Captured the Attention of Fashionistas Across Europe

Footwear break-throughs in style are not always easy to come by, but when we checked out Rubber Duck, the footwear brand created by Eik Braun Ottosen from Copenhagen, we knew we’d found something original, and at the same time, rather funny. Jim Shuben, formerly from WESC and now with Rubber Duck, explained that Eik was a young designer of footwear who had created a sensation in Europe with the launch of his latest styles: a combination of a sneaker, Ugg boot, in Bathing Ape-type patent-leather bright colors, including the uber-hip metallics of gold, silver and Star Wars storm-trooper white.

ISPO Summer Trade Show in Munich Canceled After 35 Years

It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.

Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary

Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.

Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends%uFFFD Indicating Where the Market is Looking for Inspiration Brands

In Label Networks%uFFFD Street Fashion Business Report, insightful results come from where the marketplace is looking mostly in terms of fresh fashion trends.

In this story, we look at the results to the question, “Which country do you think is producing the freshest fashion trends?” This question provides an indication of where young people believe the freshest fashion is coming from, as well as providing insight about where various demographics are looking for fashion inspiration and top brands.

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.