Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.
Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:
Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem
Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.
The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why
Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
ISPO Summer Trade Show in Munich Canceled After 35 Years
It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.
Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends%uFFFD Indicating Where the Market is Looking for Inspiration Brands
In Label Networks%uFFFD Street Fashion Business Report, insightful results come from where the marketplace is looking mostly in terms of fresh fashion trends.
In this story, we look at the results to the question, “Which country do you think is producing the freshest fashion trends?” This question provides an indication of where young people believe the freshest fashion is coming from, as well as providing insight about where various demographics are looking for fashion inspiration and top brands.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.