Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.
Still the show to be at for brands entering the European marketplace in streetwear, sport, urban, and denim, B&B’s return to Berlin proved to be a good idea.
Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.
As the fastest-growing youth demographic in the U.S., knowing top preferences in key fashion genres reveal market opportunities for many brands. Here’s fresh data from Label Networks’ Hispanic Youth Culture Profile Report 09.
With summer music festival season in full-swing, the focus on band merch, new T-shirt graphics, styles, and changes in spending patterns bring fresh importance to this influential component of youth culture fashion.
Europe’s most notable trade show for Streetwear, Urbanwear, and Denim, Bread & Butter now back in Berlin, previews fresh trade show concepts once again.
While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.
Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.
