Tag: Fitch

Abercrombie & Fitch and Hollister Ditch the Sexy-Sell in Favor of Laid-Back-Americana

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After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]

Abercrombie & Fitch CEO Mike Jeffries Steps Down—Beleaguered Teen Retailer Hustles to Figure Out a New Plan

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The writing was on the wall for Mike Jeffries, CEO of Abercrombie & Fitch, as the teen retailer continued to struggle to re-capture its credibility within the youth marketplace. As of today, December 9, 2014 Mike Jeffries will no longer be the CEO. Jeffries, 70, was also stripped of his chairman roll earlier in the […]

Abercrombie & Fitch Goes Logo-less—Plus Other Reasons Why Teens Hate Them

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Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]

Tough Teen Retail Environment Among Reasons Blamed for Latest Abercrombie & Fitch Decline; New Hollister Storefronts to Roll-out

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On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]

Hollister to Become Fast-Fashion as Abercrombie & Fitch Recreates Itself

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As part of repositioning strategy from Abercrombie & Fitch, plans are brewing that the surf-inspired Hollister will be made into a fast-fashion brand to compete with teen preferences for Forever 21, Uniqlo, and H&M. Last week, we reported that Abercrombie & Fitch revealed a 58% earnings decrease from Q4 with a net income down to […]

Retail Round-up: H&M Sales Up 21%; True Religion’s Massive Lay-offs; Abercrombie To Offer Larger Sizes

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Teen fashion retail has been on a roller coaster ride of economic turmoil these past few months and the holiday season hasn’t been any less smooth. Beleaguered Abercrombie which hasn’t had a profitable month in months, and recently reported Q3 profits down 68.3% continues to get hit with brand backlash, including Change.org who launched a […]

Abercrombie & Fitch Reports Loss of $15.6 Million—Latest On the Teen Retailer

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Abercrombie & Fitch continues on its rocky road to turn-around, and announced several initiatives at its November 6th meeting. However today, November 21, 2013, the financials came out reporting $15.6 million net loss. Sales were down 11.7% to $1.03 billion from $1.67 billion in Q3 last year. The transfer of Gilly Hicks to their Hollister […]

Abercrombie & Fitch Faces Tough Back-to-School Season, Low Q2 Results, With Hollister Taking Biggest Hit

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With the Q2 financial results coming out among various publicly held teen retailers, it’s very telling that we’re still not out of an economic quagmire when it comes to changes in shopping patterns among youth culture today. In our upcoming Fall Youth Culture Study 2013, we get right at this point with even more data, […]

Retail Round-Up: Teen Retail Chain Rue 21 Sold for $1.1 Billion; Zumiez Down 44.4%; Urban Outfitters, Aeropostale, American Eagle All Slump; Abercrombie & Fitch Hammered

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Retail’s been getting hammered lately with the blame-game stemming from weird weather patterns and therefore less demand on in-stock apparel items, to buyouts happening as fast as young people switching favorite social networks. First, Rue 21, the teen retailer with an estimated 900 stores, has entered into an agreement to get purchase by Apax Partners, […]

Abercrombie Hires Goldman Sachs, Hoping to Keep Relational Investors at Bay—What This Means for Popular Teen Retailer

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Whenever we hear that a teen retailer has hired Goldman Sachs Group it usually means there’s big news (or trouble) brewing at the brand. As we reported last month, the popular retail chain has been hit hard recently by off-trend fashion choices especially the heavy emphasis on colorful prep styles, and a variety of other […]