This roller coaster round-up indicates what new strategies and brands are working in youth culture, and what’s not.
Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen
Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum
Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.
Agenda Fashion Trade Show Part 2 -More From the Floor
Here’s the inside scoop from Agenda on who’s doing what in streetwear, urbanwear, contemporary crossovers, footwear, and accessories.
Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division
Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.
Urban Outfitters Goes M-Commerce, Setting Standards for the Wave of the Future of Retail
Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.
Retail Round-Up: Uniqlo Shines with 19.2% Increase; Hot Topic Shares Drop Despite 3.1% Increase; Zumiez Sales Down; Plus Other Top Youth Retail Reports
April financials for same-store sales provides excellent indicators of the retail landscape. Quick round-up of top stores/chains to watch.
T-shirt Graphics from the Dub, Lowrider, and After-Market Car Culture Scenes Attribute to the Most Core Urban Graphics in Apparel, Indicating a Source of Where Many Designs Come From and Why
This graphics round-up shows the power of the streets influencing design stretching from gang-influenced messages to downed ghetto birds and a strong “Straight Outta Compton” vibe. It doesn’t get more core than this.
Retailer Round-up: Hot Topic Grows; American Apparel Gets Cash Infusion; Quiksilver Gets Loan Extension and B-; American Eagle Hits Hard Times Along with Abercrombie & Fitch, J. Crew, and Others
The wide range of successes and slumps in the youth culture marketplace among retailers indicates vast changes for the industry and new direction for survivors.
American Apparel Continues to Blaze Trails as the Brand to Watch -Label Networks Reveals Other Insights and Top T-shirt Brand Preferences Among 13-25-year-olds in North America and Europe
Label Networks’ Profile Report on American Apparel illustrates data analysis from our North American and European Youth Culture Studies on trends and what youth culture consumers think