Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.
Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines
S.L.A.T.E. Fashion Trade Show Makes Moves to Capture Lifestyle Elements of Leading-Edge Brands Represented, Starting with New Alliance with Vegas Hard Rock Hotel
As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.
Loomstate for Target for Earth Day; Triple Collab with Arkitip the Ace Hotel Palm Springs and General Surplus Footwear
Sometimes certain collaborations just make mores sense than others. Here are a couple of unique ones to note.
Street Art by UK Street Artist Banksy Gets”Framed” by Proud Bristol Fans; Paris Street Artist Andre Chosen as Decorator for Hotel Amour in Paris
GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown Los Angeleswith Jesse Kamm, JMARY, le sang des bete-3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, Unique Jackets
GenArt traditionally starts off the LA Fashion Week events by hosting their show on the first Friday kick-off, usually choosing a fresh location that sets the mood of what to expect during the next week. On Friday night March 7th for their 5th Anniversary of the “The New Garde” show, GenArt had again chosen a surprising location -The Hotel Park Plaza in downtown Los Angeles.