Tag: Japanese

ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options

Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.

Japan’s Leading Fashion Retail Scene with the Opening of Marui One in Shinjuku, Growing Fanbase of La Floret Avatars, and Top Visual Kei Brands and Styles Provide Fresh Insight on What Works in a Recession

American fashion retailers and brands in youth culture markets are studying what’s working in Japan and why as more ideas prove successful for reaching a new generation of consumers. Fresh street style photos, brands, and data.

Tagging the Real World (like Digital Retailing) and How to Bring Your Second Life to First

Of course the Japanese and their mobile phone savvy technorati invented this first. Youth culture in Japan is all over it. And so will we, soon.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Detour Festival in the Streets of Los Angeles with Gogol Bordello, The Mars Volta, Hercules & Love Affair, Cut Copy, and DataRock Among Others Provide Glimpse of a Vibrant Future Downtown

Cultural revival is happening in downtown Los Angeles as it continues to establish itself as a leader of the music scene as indicated by the popularity of the Detour Music Festival.

Imprint Culture Lab Sponsored by Bread & Butter Brings Out the”Cult” in Pop Culture

With topics ranging from the Cult of Gaming, Cult of Transportation, Cult of Fashion Collaboration, and Cult of Crafts, this was a must-attend event for anyone working in the industries of pop (cult)ure. Part 1.

Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK

Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.

The Power of Pop-up: Comme des Gar?ons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project Insight from Label Networks’ Presentation on Pop-up Trends

Late Saturday night February 16, on the heels of successful trade shows at MAGIC and Project in Las Vegas, scores of fashion industry insiders made their appearance at the coveted guerrilla pop-up store opening of Japanese high-end street brand Comme des Gar?ons in downtown Los Angeles. Located across the street from Label Networks office, our new neighbors greeted us kindly as we, along with many others, made our way behind a black gate into an alley located next to a cool local sneaker shop to get access to the hidden store. It’s so secret that the only way you can find the entrance is to look for the alley dumpster–the door’s on the other side.