Fast-fashion retailer H&M rides yet another successful masstige collab, and the marketing build-up from viral videos to haute runway show to online auction for charity raised the bar for fashion collection launches.
Global Fans Madly In Love with H&M Hearts Lanvin Masstige Collection
Fast-fashion Giants Uniqlo and Hennes and Mauritz Create More New Initiatives That Provide a Certain Style of Leadership in Fashion and Retail
From new social media campaigns via Twitter, to designer collabs and more, these two retailers continue to capture youth culture marketshare. Here’s the latest.
Collaboration Round-up: Married to the Mob X Nike; Lanvin X Acne Jeans; Dr. Dre X Monster Cable Headphones; Shoes-up Magazine X Lacoste; Baby the Stars Shine Bright Japanese Brand Pop-up in Colette Paris
Collaborations across cultures continue to create new niches and successful branding strategies while keeping must-have consumerism alive.