Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.
Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation
Women and Action Sport-Tracing the Market Potential
Where lifestyle associations matter most and how through action sports, brands can attract young women.
Skateboarding Potential: What’s It Take to Get the Next Gen Involved
Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.