The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting [...]
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster.
As we’ve noted over [...]
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, [...]
Youth Culture Studies
Now Available! Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, Shopping Preferences, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, Beverages, Magazines, Future Concerns, and more.
Download our FREE iPhone App or Android App.
