Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.
Wearable Technologies and Connecting with the Future -Latest Trends in Technology as Fashion
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.