The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting [...]
The sad news May 4th that Adam Youch, also known as MCA of the Beastie Boys, passed away at the age of 47 years-old was devastating and inspired a flurry of tweets and Facebook messages that is still trending days later. Ironically, the weekend before, we’d witnessed Mike D of the Beastie Boys’ latest art [...]
VF Corp, owners of Wrangler, Vans, The North Face, and Timberland, among others, announced their Q1 Results for 2012 with revenues rising 31%. This is due in large part to the $356 million in revenues from their relatively new Timberland acquisition. Net income overall rose 9% to $219 million from $201 million in [...]
Youth Culture Studies
Now Available! Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, Shopping Preferences, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, Beverages, Magazines, Future Concerns, and more.
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