Tag: snowboarding

Shaun White Wins Olympic Gold Medal in Snowboarding Halfpipe with 1260 Double McTwist

White would prefer his signature trick be re-named the Tomahawk after a giant steak he ate after winning gold at the X Games. Here’s what went down during the Vancouver Games’ most exciting night.

Action Sports Channel Fuel TV in Talks with Viacom

Rumors started swirling late last year that Fox TV was in talks to sell Fuel TV to Viacom, but it looks like things have moved much closer to making it happen soon.

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.

Shaun White Makes the U.S. Olympic Snowboard Team -Now How to Judge Him

New tricks and runs have kept the Grand Prix snowboarding qualifying events to the Olympics very exciting, yet pose a challenge for judges.

Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms

Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.

Action Sports Trade Shows’ Tit-for-Tat as Both ASR and Agenda Add-on or Team-up with a Skate Entity

It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.

Action Sports Round-up: Judging Shaun White -Olympic Challenge; Tony Hawk Paris Show; Billabong Buys Swell.com; Volcom Pipeline Debut; Reef Hawaiian Pro; Hot Topic Hopes for New Moon Bump; Zumiez Results

Exciting and challenging times for action sports, depending on whom and what you look at. Here’s a round-up of the latest highs, lows, and upcoming challenges of the industry.

Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved

Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.